Simplicity scales
The most resilient systems are the ones you can explain in a sentence. Complexity is a debt. I build for clarity first, performance second.
I started by breaking things apart to understand how they worked. I never really stopped — I just got better at rebuilding them into something that matters.
Give a curious kid a device and he'll break it. Give him the pieces and he'll build something that didn't exist before.
I grew up in Tunis with my nose in science fiction novels and my hands inside whatever electronic device I could get hold of. Not to destroy — to understand. That compulsion to dissect, rebuild, and improve has been the thread running through every chapter of my career.
Products I've built and shipped. Each card represents a real, shipped product — click any to see details.
Engineering performance, the descriptive way
A paper / e-ink dashboard that turns Jira history into descriptive engineering signatures, an AI analyst, a gamified bucketlist, and a physical stamp-and-seal language. Built end to end.
The most resilient systems are the ones you can explain in a sentence. Complexity is a debt. I build for clarity first, performance second.
Every product decision runs through one filter: does this make someone's life genuinely easier? Metrics follow empathy, not the other way around.
I moved from operator to builder to leader by taking ownership before anyone gave it to me. That is the only reliable path to impact.
Working with journalists on the ground in Tunisia taught me: the best insights come from proximity, not distance.
Syla began as live, cloud-native eSIM infrastructure handling global transactions. Today it is one intelligent travel ecosystem: Syla Travel for AI-powered trip planning, Syla eSIM for data in 200+ countries, Syla Business for business travel and mobility, and SYLA Flow for AI workflow automation.
We believe the future of travel doesn't run on premade filters. We're building the tools that make the journey yours.
Every city I've visited, every event I've attended — written as philosophy. Not travel guides. Meditations on how humans move, gather, trust, and create meaning in shared space.
On the phenomenology of Tunis's old city: how a thousand years of layered commerce shaped the way Tunisians navigate trust, time, and the stranger at the gate.
→ read essayDoha is a philosophical thought experiment in concrete. What happens when a society decides to compress centuries of organic growth into decades?
→ read essayThe square in Marrakech has functioned as a gathering protocol for centuries. It predates the internet's promise of connection by a thousand years and does it better.
→ read essayFull posts available — click any card to read.
One planet journey — plotted through three strategy-game lenses. Pick a direction.
When I'm not shipping code — chasing light through a lens, lifting heavy things, and losing myself in imagined futures.
We are actively looking for strategic investors and visionary partners to join our journey as we scale our travel ecosystem, expand our network, and head toward our dream. Whether you're an investor looking for a leap into the future of agentic commerce, or a builder who believes technology should serve human autonomy, let's connect.